With so many albums to choose from these days, it’s pretty easy to skip a release or even an entire band on occasion.
I haven’t given UK rockers The Treatment any time until now, given the bigger push by Frontiers Records.
And while I haven’t had time to go back and take in the band’s first two albums, I am a new fan on the basis of this third full length album.
Generation Me is The Treatment’s first album featuring Mitchel Emms on vocals and Tao Grey on guitar, and launches the band’s partnership with their new label Frontiers Music Srl.
Being that my appreciation of these guys comes directly from the hard crunch of the AC/DC styled riffs and the stand out vocals, perhaps this is a great place for anyone to start without the need for prior familiarity.
What we have here is a very enjoyable, high energy classic hard rock album that features a raw, but impressive production and music that’s best described as Tesla meets AC/DC.
The raspy, sometimes higher tone of Emms is really pleasing to these ears and the riffing is a great variety of punchy hard rock and faster paced dirty rock n roll.
Best of all are the songs. You can have the best sound and the best talent, but without the songs, you’re going nowhere.
The title track is fast and furious; the hard rocking opening track (and single) Let It Begin is a perfect opener; The Devil gets tuck in your head pretty easily; the softer going Backseat Heartbeat is pure melodic Tesla, mirroring that band’s excellent use of acoustic guitars; We Are Beautiful flows beautifully and Light The Sun is a cool anthemic Tesla styled rocker to close the album.
The only places I struggle is with the go-nowhere Better Think Again and I Know She Knows, which to me just has a really annoying chorus. That takes away from the second half of the album, but elsewhere it’s very consistent and thoroughly enjoyable.
